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During the presentation for his highly-anticipated 3-D film Avatar at Comic-Con on Thursday (July 23), James Cameron announced to much excitement that come August 21st, Fox will be showing 15 minutes of footage from the movie at select IMAX 3D and digital 3D theaters for free! Those lucky enough to have been present at the Avatar presentation on Thursday were treated to 25 minutes of footage from the movie. The footage showed what audiences will be seeing in the movie: an introduction to the character of Jake, and the glow-in-the-dark bodies of the Na’vi (the aliens in the film). The rest of us who missed Comic-Con this year will get the opportunity to feast our eyes on this footage come August 21.
According to a press release by Fox, the trailer for the movie will also be released on August 21. Here’s the statement from Fox: “The worldwide trailer launch will be presented in all formats, including IMAX 3-D, IMAX 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online. The extended (15 minute) look at Avatar will unspool only on August 21 – and only in 3-D – in select theaters and IMAX. Details on locations and reserving tickets for this extraordinary and unprecedented experience will be announced soon.”
This is certainly a marketing campaign of unprecedented proportions.