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Free Comic Book Day is the closest thing to a holiday you’re going to find in the comic book world, and with only a few weeks until it happens, one of Hollywood’s biggest supporters of the comic book scene has stepped up to spread the word about FCBD to the masses.

In a special message posted on YouTube by Diamond Comics, “X-Men Origins: Wolverine” star Hugh Jackman talked up the looming May 2 celebration of all things comics and encouraged viewers to get themselves — and any kids they know — to head out to their local comic shop for the heaps of free, illiteracy-fighting swag they’ll be able to pick up.

“We all know comic books are fun, but they’re also a really fantastic way to captivate the attention of young readers and set them off on a life-long love of reading,” announced Jackman. “Please help join the fight against illiteracy, and recommend to kids to just go into comic book stores and grab their free comics.”

Between this and his comics-friendly introduction to the Oscars, Jackman is certainly making a name for himself as one of the best there is at what he does — and what he does is bring comics to the masses. Way to go, bub.